It’s not often we get a spot that is created specifically for socials and this one was a super fun concept embracing that. Live-action breaking the fourth wall to interact with the ad itself! It was a fun challenge to work out the best way to shoot it and through the leadership of the We the Collective team and Director Hubert Kang and various meetings and tests with superstar DP Byron Kopman, Production Designer/Cove builder extraordinaires (Angelyne Martin + Bret Correll) and our Post/FX team (Mike Southworth + Bernie Kimbacher) we ended up these two really fun spots!