We are so proud and excited to share the Face Your Wild stills and motion campaign we worked on with C&B Advertising for Travel Alberta. This was a dream project and we couldn’t be more proud of what we accomplished together.

In this project, our goal was to bring 3 key elements together. The excitement of a winter adventure in Alberta, the magic of snow, and the authentic connection with people. We would like to say we pulled it off! From our perspective, it all started with a strong creative foundation the C&B and Travel Alberta laid out for us. They set the stage and we ran with it!

We have 3 key team members who each brought unique strengths to the table to realize the creative vision. Amy, our producer, is an adventure extraordinaire. She brought the organization skills, discipline, and leadership needed for what this project essential is - a big winter expedition. Byron, our DP, crafted the magical visuals with his incredible talent, tireless work ethic, and amazing skills shooting in harsh winter environments. Having the support of Amy and Byron allowed Hubert, our director and photographer, to find the nuance in human connection and the extra layer of authenticity in the talent’s performance so that the campaign goes beyond a winter adventure. Like many of our favourite travel memories, at the end of the day, it’s the human connection that makes the whole experience shine even more. Albertans are warm, friendly, adventurous, and wild. We want visitors from around the world to meet them!