One Day, Ten Drinks

When the Classics Perfected team from Fairmont approached us to create a series of video assets for their new cocktail list launch, we were tasked with the challenge of capturing ten sizzle reel edits, and still images and event content for their launch event in New York City in an extremely short timespan.

Our solution? A solid concept that was replicable while providing flexibility for creative touches and individuality. For each drink, we had less than thirty minutes to capture the required footage so the shots had to be systematic and extensively pre-planned. The first camera was a locked off overhead shot, while the second camera had the move-ability to capture close-ups, drink elements, and other special touches. Before the shoot our graphic designer, Aiken Lao, drew out working sketches of each of the drinks in a small journal to include that element in the overhead shot.

With a system in place, we could shoot quickly and rely more heavily on post elements to bring each drink's personality to life. This included pairing clean, catchy title graphics with music composed by award-winning Canadian drummer and musician, Morgan Childs, for each drink. Childs created ten individual soundtracks with slight variations to capture the essence, history, and flavour of each new Fairmont cocktail.

The result was ten short and catchy videos paired with coverage of Fairmont's stunning launch party–an overall success celebrated with a well-deserved wrap drink! Cocktails anyone?

To see all ten cocktail videos, visit Fairmont’s Classics Perfected playlist on YouTube.