Math! Science! A Holiday Stop-Motion for Nintendo.

Who knew we’d be doing math and science for a Nintendo shoot! This stop-motion really put our analytical brain to work and we had so much fun doing it - we were buzzing for hours after the shoot! To achieve the right level of precision and smoothness for the stop-motion effect, we needed to calculate the right frame rate, the right range of motion, and the right amount of zoom. It's very much a math exercise! With 72 frames for each spot, every single one needed to be mapped out. Take a look at some BTS and prepwork we had to do before the shoot day!