Creating the Unexpected
"Keep Austin Weird" - this tagline was the base inspiration behind this shoot. When Fairmont Austin asked us to shoot their campaign again, it was immediately a yes for us. We love a good challenge and this was one of them - how do we showcase the energy, culture and incorporate flavours of Austin while maintaining the luxurious 5-star feeling of Fairmont? Create the unexpected! We didn’t go safe and it wasn’t conventional - we took things you wouldn’t typically pair, but transformed them into something so unique while staying true to both Fairmont and the city of Austin. We’re absolutely floored by the final results and had an incredible time while doing it!
One of the most popular water sports in Austin is stand up paddle boarding along the Colorado River. Our models were real champs! Stand-up-paddling isn't easy, and it doesn't make it easier when you're wearing a dress. Luckily, no one fell into the water until the very end!
Texas is known for its abundance of wildflowers, so we knew we wanted to incorporate it into our shots. We brought in a bunch and set it around our model who was styled as a true Austin cowboy.
We have been working with Fairmont for nearly 10 years now and it’s always such an honor. They were game to try something new and we took risks! The beauty of working with a long-term client like Fairmont is the trust and unspoken understanding we’ve built overtime. Our biggest sense of accomplishment isn’t the fact that we get to work with such high-profile clients, it’s the fact that we get to create these long lasting connections with clients who become our friends, and what’s wonderful about that is that we get to create something amazing like this for them.
